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LE MARS, IOWA (October 27, 2021) – SmithCo Side Dump Trailers, the industry leader in side dump trailer design and manufacturing, has recently hired Debi Douma-Herren as Director of Human Resources. Douma-Herren brings more than 17 years of experience in human resources management to the company, where she will oversee recruiting and engagement strategies. She will partner with leadership to achieve organizational goals through talent management and ensure compliance with HR policies. In addition, in her role, she will be responsible for ongoing employee professional development and fostering an environment of continued employee professional growth.

“We are thrilled to welcome Debi to the SmithCo family and look forward to her leadership in making our team even stronger,” says SmithCo president and CEO Scott Lovell.

In her previous roles, Douma-Herren was a key advisor to organization leaders at Staples Promotional Products and the Sioux City Community School District. She also has extensive experience as an HR coach and consultant at Insight HR & Coaching Solutions, which she founded and co-owns.

“SmithCo has a great reputation in the industry,” says Douma-Herren. “As I learned more about the company, I appreciated the collaborative atmosphere to foster forward-thinking, innovative ideas. I also saw a great opportunity to bring their ideas to life in recruiting, retaining and engaging employees in to achieve company goals.”

About SmithCo

For more than 25 years, the mission of SmithCo Side Dump Trailers has been to design and build the world’s best side dump trailers, with superior stability, easier unloading, and faster cycle times than conventional dump trailers. Today SmithCo produces more side dump trailers and trailer models than any other company. Our trailers serve our customers’ diverse hauling needs in agriculture, construction, demolition, mining, and waste. The company was founded on the values of honesty, integrity, and outstanding customer service. We live these values every day by building side dump trailers the right way, under the careful watch of our world-class engineers. For more information visit

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